I was that girl who would daydream in her Marketing class of working in NYC, wearing dressy clothing and high heels while also living in a loft downtown.
But let's get real - some are lucky to grab those amazing jobs, but the majority, like myself, are lucky to be getting our feet wet in the industry itself. I read an article in Elle magazine titled, "Fail Fast, Fail Forward." The article was about our fear of failure and the paradoxes of perfectionism. As we fear failure, we fail to make changes to our lives hence losing the great opportunities that we could have available.
How many of you have lied awake in bed regretting your mess-ups throughout your life? The answer should be all of you!
Going forward into the article, it's ok to question yourself as accomplished women today have done the same. Mistakes will be made in our career and it's better to get an early start. It's normal to make mistakes because we learn from them. What we learn from them will help lead us to our potential success as we ascend in the company ladder.
Another issue mentioned in the article was feedback. Society is split between either taking feedback in a positive or negative way. It "sits at the intersection of two innate human needs: "our drive to learn and our longing for acceptance," said Heen and Stone. Overall, feedback is hard to take in but it can have a profound impact.
So ladies, remember, that we have "permission to suck." It gets better with time so all we can do now is, be patient. Be confident. And lastly, make mistakes!
Tuesday, April 01, 2014
A brand is a term, symbol, design, or a combination of the three that identifies the "idea" of the company and its products/services. Although a term, symbol, or design is easily identifiable, color is the most powerful branding tool as its a visual component that transforms the brand into an emotional experience, just like a picture. Plus, it's very pretty.
I have read numerous articles and even in my Marketing classes we talked about what each color's "virtue" and it is interesting to see which words they picked out to describe them - mostly being to how we respond to colors based on past experiences throughout our lives. For example, the color green is fresh, vital, lush - this is due to how the color green is commonly associated with nature.
The important question to ask is does color really matter? The answer is yes, because I believe it is through the psychological nature if we are attracted to a color or not. Psychological meaning in relation to personal preferences, experiences, cultural aspects, and etc. I, for example, love the black, gray, and white colors. A brand I associate with those colors is Apple, which provides sleek, luxury
products that provide me a satisfying experience. On the other hand, neon colors I am not attracted to whatsoever and how much color is put into a logo changes my perception of what I think of the brand itself.
Please check out this great infographic on the psychology of colors: Click Here
Friday, November 08, 2013
Start checking off this list and rack up some new and fun experiences... Full Story
Monday, October 28, 2013
Heads up, I'm changing the look so there is a lot of things that are not working.
Tuesday, October 15, 2013
Saturday, September 21, 2013
Friday, September 20, 2013
to achieve it.